West Gate Bank
Streaming Ad Campaign
The Challenge:
West Gate Bank needed a high-energy campaign that could generate strong engagement while driving checking account openings at their single day Festival of Free event. The initiative centered on a one-month push leading up to the Festival of Free; messaging needed to capture attention and reinforce West Gate Bank's position as a trusted local bank. The challenge was to stand out across a crowded digital landscape and connect with audiences in a way that felt timely, community-focused and exciting.
The Solution:
We executed a digital advertising campaign that brought West Gate Bank’s local banking story to life across Facebook and Instagram Reels, TikTok, Google Display, YouTube, Disney+ and Amazon. Our team established a cohesive visual system and produced animated creative tailored to each platform’s format and pacing, ensuring consistency without sacrificing performance. The animated approach delivered bold, scroll-stopping content that built momentum throughout the month and drove anticipation for the event itself. This campaign successfully increased engagement and checking account interest.
"The team at redthread is truly a partner in our digital marketing efforts. They move quickly to deliver campaigns tailored to our needs and provide guidance on the channels to use for these efforts. They’ve worked hard to understand and develop our brand, and through that understanding, can bring creative to life in an efficient and impactful way. We’ve seen a lot of success with our digital campaigns and I appreciate the work they do to drive results."
