Lincoln Industries
See Yourself Here
A recruitment campaign for the largest privately-held metal finishing company in North America.
Like most blue-collar businesses in post-pandemic America, Lincoln Industries was experiencing a shortage of skill and talent coming down their applicant pipeline. Not to mention, their pipeline was running dry, with fewer applicants finding interest in their job offerings. Their challenge wasn’t unique, but our solution needed to be.
To stand out among competitors and vie for people’s attention, we relied on what Lincoln Industries does best - chrome and culture.
Our campaign, “See Yourself Here,” shows candidates that Lincoln Industries prizes their people, not just their products. Photos of smiling team members were reflected off chrome pipes and paired with messaging emphasizing their unique culture and value proposition.
Our team delivered photos, videos, digital ads, and a microsite to share this message with future hires. As a result, Lincoln Industries
Like most blue-collar businesses in post-pandemic America, Lincoln Industries was experiencing a shortage of skill and talent coming down their applicant pipeline. Not to mention, their pipeline was running dry, with fewer applicants finding interest in their job offerings. Their challenge wasn’t unique, but our solution needed to be.
To stand out among competitors and vie for people’s attention, we relied on what Lincoln Industries does best - chrome and culture.
Our campaign, “See Yourself Here,” shows candidates that Lincoln Industries prizes their people, not just their products. Photos of smiling team members were reflected off chrome pipes and paired with messaging emphasizing their unique culture and value proposition.
Our team delivered photos, videos, digital ads, and a microsite to share this message with future hires. As a result, Lincoln Industries
Challenges:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Solutions:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Like most blue-collar businesses in post-pandemic America, Lincoln Industries was experiencing a shortage of skill and talent coming down their applicant pipeline. Not to mention, their pipeline was running dry, with fewer applicants finding interest in their job offerings. Their challenge wasn’t unique, but our solution needed to be.
To stand out among competitors and vie for people’s attention, we relied on what Lincoln Industries does best - chrome and culture.
Our campaign, “See Yourself Here,” shows candidates that Lincoln Industries prizes their people, not just their products. Photos of smiling team members were reflected off chrome pipes and paired with messaging emphasizing their unique culture and value proposition.
Our team delivered photos, videos, digital ads, and a microsite to share this message with future hires. As a result, Lincoln Industries
