Break Free
Allo Fiber
The Challenge:
When you call ALLO Fiber, you talk with a real person, not a robot. This human-centric perspective is a big part of ALLO's brand equity, and it's shared in every aspect of their business. Our job was to make people engage with and remember this brand promise: ALLO has humans that can do it all. Our concept needed to position ALLO as the obvious choice over competitor's impersonal, automated systems.
The Solution:
We created memorable comedy by using a serious tone on something totally unserious: switching your internet provider to ALLO. By baiting the audience with drama and switching into comedy, we reinforce ALLO as a human-driven business with a sense of humor. Each video validates customers' authentic experiences and reinforces the value of ALLO's brand promise.
"redthread has been a great creative partner for ALLO Fiber. They consistently deliver work that fits our brand and drives results. Their videos have become some of our favorites, capturing the customer-first and community spirit that defines us. We value how collaborative the process feels, they listen, adapt, and work right alongside us. As a Nebraska-based company, we also appreciate partnering with another local team that shares our commitment to quality and connection."
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