Anderson Auto
Auto Parts Video
The Challenge:
Anderson Auto Group needed a meaningful way to strengthen brand awareness through video, one that accurately reflected who they are and the values they stand for. Partnering with Jordy Bahl offered a natural alignment around hometown pride, hard work, family and faith. Our challenge was to present this connection in a relatable and credible way, not only to softball fans or those familiar to the dealership, but to a wide Nebraska audience. The story required an approach that demonstrated Anderson’s values in action rather than relying on a standard endorsement, ensuring the partnership felt authentic, inclusive and grounded in real customer experiences.
The Solution:
We developed a concept that allowed Anderson’s values to be demonstrated through familiar, everyday interactions rather than scripted, promotional messaging. By placing Jordy Bahl in authentic dealership scenarios, the video highlights qualities that both she and Anderson embody: reliability, humility and a commitment to community. This natural approach ensured the story remained accessible to a broad audience while maintaining credibility. Our team guided the project from concept through production, focusing on purposeful storytelling to create a video that reflects Anderson’s identity and strengthens its connection with customers across Nebraska.
"The redthread team was great to work with. Starting with the discovery phase and initial concept creation through the process of shooting and editing the final creative, the redthread team was professional, engaged and fun to work with. In my opinion, redthread is the best creative agency in the area and helped produce what I believe is the best creative Anderson Auto Group has been a part of. It was clear to me from the beginning that the redthread team really cares about helping their clients grow and succeed."
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