Auto Parts
Anderson Auto
The Challenge:
Anderson Auto Dealership came to the creative minds of redthread with one goal in mind: get Nebraska Softball Superstar Jordy Bahl into an Anderson Auto video. They chose Jordy because she shares their values. They chose redthread because they could trust us to both handle contact with Jordy and create something representative of their brand. With full creative control, we set out to make a video that was entertaining for audiences, fun for Jordy to be a part of, and committed to Anderson Auto’s values.
The Solution:
Our team collaborated to create a funny, engaging video that features Jordy playing multiple roles. The story conveys that Anderson is a place where everyone understands your needs, whether you’re buying a car or handling regular maintenance for your vehicle. The redthread team facilitated all communication across teams and brought everyone together for a fun video shoot. Ultimately, we created a video that audiences, Jordy, and Anderson Auto love.
"The Readthread team was great to work with. Starting with the discovery phase and initial concept creation through the process of shooting and editing the final creative the Readthread team was professional, engaged and fun to work with. In my opinion Readthread is the best creative agency in the area and helped produce what I believe is the best creative Anderson Auto Group has been part of. It was clear to me from the beginning that the Readthread team really cares about helping their clients grow and succeed."
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