Building up Chief Buildings’ Drafting Team

A Chief Building’s recruitment campaign built so good, we ran it twice.

Advertising
Copywriting
Design
Integrated Campaigns
Marketing Strategy
Social Media

After working with us for a variety of projects, Chief Buildings reached out to redthread as they faced the biggest business dilemma of 2021: hiring. They needed to hire drafters and they needed to stand out from the massive crowd of hiring campaigns. Challenge accepted. We directed potential applicants to Chief Buildings' open house with enticing, direct messaging: make $300 just for showing up to the open house, make $500 upon hiring. Chief Buildings’ goal was for 20 applicants to be brought on full-time.

After working with us for a variety of projects, Chief Buildings reached out to redthread as they faced the biggest business dilemma of 2021: hiring. They needed to hire drafters and they needed to stand out from the massive crowd of hiring campaigns. Challenge accepted. We directed potential applicants to Chief Buildings' open house with enticing, direct messaging: make $300 just for showing up to the open house, make $500 upon hiring. Chief Buildings’ goal was for 20 applicants to be brought on full-time.

  • 1,224,602 impressions
  • 8,591 link clicks
  • 2.47% CTR on Facebook
  • 1,224,602 impressions
  • 8,591 link clicks
  • 2.47% CTR on Facebook

CHOO CHOO redthread full steam ahead! We ran the carefully crafted ads with precise digital targeting and blew up Chief Buildings’ application pool so much we had to turn the ads off. We didn’t get 20 serious applicants, we got 100+! This campaign ran so well, we ran it twice. Check out the stats on this super-successful hiring campaign.

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