The ultimate brand makeover to polish our persona.
A brand is a feeling- a gut feeling. And our’s was feeling slightly outdated. All that we wanted to convey was being diluted by our original branding. In 2022, we re-threaded the thread to give ourselves a much-needed glow-up. In an all-team effort, we combined our skills to build a brand that’s representative of redthread today.
Process makes perfect, and the one we followed looked a lot like this: Discovery -> Research -> Brand Redesign -> Website Build -> Sizzle Reel Production -> Debut
Today we have an updated brand guide with a website, a sizzle reel, and internal docs to match. With a lot to say and little time to say it, we’ll now let our rebrand do the talking.
A brand is a feeling- a gut feeling. And our’s was feeling slightly outdated. All that we wanted to convey was being diluted by our original branding. In 2022, we re-threaded the thread to give ourselves a much-needed glow-up. In an all-team effort, we combined our skills to build a brand that’s representative of redthread today.
Process makes perfect, and the one we followed looked a lot like this: Discovery -> Research -> Brand Redesign -> Website Build -> Sizzle Reel Production -> Debut
Today we have an updated brand guide with a website, a sizzle reel, and internal docs to match. With a lot to say and little time to say it, we’ll now let our rebrand do the talking.
"This is dope AF."
- Adam, CEO
"F*ck yeah! This is dope."
- Rhett, COO
"This is dope AF."
- Adam, CEO
"F*ck yeah! This is dope."
- Rhett, COO
