Persona Triangle
Persona Triangle Logo Redesign
The Challenge:
Persona Triangle came to us seeking a rebrand that could communicate their new identity with clarity and confidence. Their work is in exterior property enhancements, serving major brands like McDonald’s, Tesla and Porsche, so their visual presence needed to match that of their big-budget clients. Their two legacy brands, Persona and Triangle, merged without a unified message or cohesive look. Our challenge was to establish a single, elevated logo that represented their full-service capabilities while reflecting the precision, craftsmanship and reliability they deliver every day. Their digital and brand representation needed to match the caliber of their work and present an aligned, unmistakably strong front.
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The Solution:
We developed a new brand foundation that pushed Persona Triangle toward an identity that projected sophistication, unity and confidence. The cornerstone was a simple yet luxurious logo built around three interlocking triangles. Each represents a core service area, converging to symbolize Persona Triangle's full-service approach. This visual language is carried throughout their new brand identity, creating a modern, cohesive look that mirrors the alignment and excellence they bring to their clients’ buildings. By redefining their aesthetic, we delivered a brand that not only clarified who Persona Triangle is, but elevated their presence to match the quality of their craftsmanship.
"Their team made the creative process fun and pushed us to consider unique and innovative ideas. As a result, we were able to rebrand and re-launch our company in a more cohesive, polished and modern way that sets us apart. We’d recommend redthread to other companies looking for a creative team who will challenge the status quo and go the extra mile to really make their brand shine!"
