Clinic with a Heart

New Look, Same Care

A new look for life-saving service.

One of the first questions an advertiser asks is “what sets this brand apart?”

Well, in this case:

1: the product literally saves lives,

2: everyone on Earth can use it, and

3: it’s free.

Sounds like it should sell itself, right?

Even the most requested, most impactful, most important products in the world need branding. Clinic with a Heart was giving out free healthcare - a massive blessing for any community - and somehow not enough people knew. A lot thought they were a hospital or cardiologist. After lots of research, interviews, and creative work, we were able to build them a brand with the right kind of reach.

One of the first questions an advertiser asks is “what sets this brand apart?”

Well, in this case:

1: the product literally saves lives,

2: everyone on Earth can use it, and

3: it’s free.

Sounds like it should sell itself, right?

Even the most requested, most impactful, most important products in the world need branding. Clinic with a Heart was giving out free healthcare - a massive blessing for any community - and somehow not enough people knew. A lot thought they were a hospital or cardiologist. After lots of research, interviews, and creative work, we were able to build them a brand with the right kind of reach.

Challenges:

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Solutions:

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