Lower Loup NRD
Lower Loup NRD Trees Campaign
Helping future generations know the magic of trees.
The Lower Loup Natural Resources District serves its community well. Throughout their tenure, they’ve put forward effort in many forms to help better the environment around them, while teaching people about natural attractions in the area. But when they wanted to create a fun and engaging campaign laying out the benefit of ordering conservation trees, they teamed up with us.
Because people are often unaware of the Lower Loup NRD’s ability to accept donations and directly plant trees in their names, we needed to increase awareness with their tree-planting program while being inspirational and eye-catching. This lead to the “Plant a Tree, Grow the Future” line, designed to serve as both a call-to-action and an illustration of future benefit. From there, we used this headline to shape our campaign extensions. This included a commercial filmed in the district, social media ads and radio spots that ran during the two-month window the NRD was accepting orders.
The Lower Loup Natural Resources District serves its community well. Throughout their tenure, they’ve put forward effort in many forms to help better the environment around them, while teaching people about natural attractions in the area. But when they wanted to create a fun and engaging campaign laying out the benefit of ordering conservation trees, they teamed up with us.
Because people are often unaware of the Lower Loup NRD’s ability to accept donations and directly plant trees in their names, we needed to increase awareness with their tree-planting program while being inspirational and eye-catching. This lead to the “Plant a Tree, Grow the Future” line, designed to serve as both a call-to-action and an illustration of future benefit. From there, we used this headline to shape our campaign extensions. This included a commercial filmed in the district, social media ads and radio spots that ran during the two-month window the NRD was accepting orders.
Challenges:
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Solutions:
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The Lower Loup Natural Resources District serves its community well. Throughout their tenure, they’ve put forward effort in many forms to help better the environment around them, while teaching people about natural attractions in the area. But when they wanted to create a fun and engaging campaign laying out the benefit of ordering conservation trees, they teamed up with us.
Because people are often unaware of the Lower Loup NRD’s ability to accept donations and directly plant trees in their names, we needed to increase awareness with their tree-planting program while being inspirational and eye-catching. This lead to the “Plant a Tree, Grow the Future” line, designed to serve as both a call-to-action and an illustration of future benefit. From there, we used this headline to shape our campaign extensions. This included a commercial filmed in the district, social media ads and radio spots that ran during the two-month window the NRD was accepting orders.
