Harnessing the power of local influencers and artwork to grow U-Stop’s brand.
U-Stop wanted to expand its customer base among women and Gen Z. They realized that women are less likely to go into a C-store or fuel gas for their vehicles, so they sought our help to think of a solution.
The U-Stop Mural and Gas giveaway were born of our ability to identify with U-Stop’s target audience and understand their desires. Inspired by the interests of Gen Z, we produced a campaign that sought out Lincoln influencers and showcased local artwork. A painted mural highlighting Lincoln landmarks was created, then we promoted visits to the mural with an influencer network known as the “U-Crew,” composed of Lincoln moms and UNL students. Their role was to spread awareness of the mural and increase engagement with the brand by encouraging people to enter a photo contest to share pictures of it and post Instagram stories for a chance to win free gas for a year.
The campaign turned out to be a huge success on Facebook and Instagram, with over a million impressions. It bumped U-Stop’s site traffic, organically increased page likes and followers by 71.3% and achieved the goal of growing brand affinity among women and Gen Z. The U-Crew influencers were such a hit that U-Stop elected to continue the use of influencers into 2021.
U-Stop wanted to expand its customer base among women and Gen Z. They realized that women are less likely to go into a C-store or fuel gas for their vehicles, so they sought our help to think of a solution.
The U-Stop Mural and Gas giveaway were born of our ability to identify with U-Stop’s target audience and understand their desires. Inspired by the interests of Gen Z, we produced a campaign that sought out Lincoln influencers and showcased local artwork. A painted mural highlighting Lincoln landmarks was created, then we promoted visits to the mural with an influencer network known as the “U-Crew,” composed of Lincoln moms and UNL students. Their role was to spread awareness of the mural and increase engagement with the brand by encouraging people to enter a photo contest to share pictures of it and post Instagram stories for a chance to win free gas for a year.
The campaign turned out to be a huge success on Facebook and Instagram, with over a million impressions. It bumped U-Stop’s site traffic, organically increased page likes and followers by 71.3% and achieved the goal of growing brand affinity among women and Gen Z. The U-Crew influencers were such a hit that U-Stop elected to continue the use of influencers into 2021.
