U-Stop

U-Snap Campaign

Harnessing the power of local influencers and artwork to grow U-Stop’s brand.

U-Stop wanted to expand its customer base among women and Gen Z. They realized that women are less likely to go into a C-store or fuel gas for their vehicles, so they sought our help to think of a solution. 

The U-Stop Mural and Gas giveaway were born of our ability to identify with U-Stop’s target audience and understand their desires. Inspired by the interests of Gen Z, we produced a campaign that sought out Lincoln influencers and showcased local artwork. A painted mural highlighting Lincoln landmarks was created, then we promoted visits to the mural with an influencer network known as the “U-Crew,” composed of Lincoln moms and UNL students. Their role was to spread awareness of the mural and increase engagement with the brand by encouraging people to enter a photo contest to share pictures of it and post Instagram stories for a chance to win free gas for a year. 

The campaign turned out to be a huge success on Facebook and Instagram, with over a million impressions. It bumped U-Stop’s site traffic, organically increased page likes and followers by 71.3% and achieved the goal of growing brand affinity among women and Gen Z. The U-Crew influencers were such a hit that U-Stop elected to continue the use of influencers into 2021.

U-Stop wanted to expand its customer base among women and Gen Z. They realized that women are less likely to go into a C-store or fuel gas for their vehicles, so they sought our help to think of a solution. 

The U-Stop Mural and Gas giveaway were born of our ability to identify with U-Stop’s target audience and understand their desires. Inspired by the interests of Gen Z, we produced a campaign that sought out Lincoln influencers and showcased local artwork. A painted mural highlighting Lincoln landmarks was created, then we promoted visits to the mural with an influencer network known as the “U-Crew,” composed of Lincoln moms and UNL students. Their role was to spread awareness of the mural and increase engagement with the brand by encouraging people to enter a photo contest to share pictures of it and post Instagram stories for a chance to win free gas for a year. 

The campaign turned out to be a huge success on Facebook and Instagram, with over a million impressions. It bumped U-Stop’s site traffic, organically increased page likes and followers by 71.3% and achieved the goal of growing brand affinity among women and Gen Z. The U-Crew influencers were such a hit that U-Stop elected to continue the use of influencers into 2021.

Challenges:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Solutions:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.