Boyd Jones

Site Under Construction

Renovating Boyd Jones’ website.

A successful building is more than a firm structure and a happy fire inspector. It’s a reflection of those both inside and outside its walls. It’s an addition to an already established landscape and must fit cohesively within this context, while still being a signal of the spirit within those who use it. This is what Boyd Jones does, and has done for nearly a century. They create successful partnerships as they shape communities, businesses, and landscapes.

And when they needed a refresh on their website, the collaboration with redthread began. A successful website has many of the same demands listed above, and given Boyd Jones’ pedigree, required a sharp eye for what sets them apart and how they should be represented. This led to a sleek, streamlined design that moves naturally through large, visually striking images. Site visitors can now learn about the business, their projects no matter the industry or need. We incorporated in-depth project descriptions, built a project filtering system to better organize and get users to sought after examples of work, and made sure to highlight relationships built with large callouts to testimonial content. Through this site, Boyd Jones’ abilities and messaging are given the representation they deserve.

A successful building is more than a firm structure and a happy fire inspector. It’s a reflection of those both inside and outside its walls. It’s an addition to an already established landscape and must fit cohesively within this context, while still being a signal of the spirit within those who use it. This is what Boyd Jones does, and has done for nearly a century. They create successful partnerships as they shape communities, businesses, and landscapes.

And when they needed a refresh on their website, the collaboration with redthread began. A successful website has many of the same demands listed above, and given Boyd Jones’ pedigree, required a sharp eye for what sets them apart and how they should be represented. This led to a sleek, streamlined design that moves naturally through large, visually striking images. Site visitors can now learn about the business, their projects no matter the industry or need. We incorporated in-depth project descriptions, built a project filtering system to better organize and get users to sought after examples of work, and made sure to highlight relationships built with large callouts to testimonial content. Through this site, Boyd Jones’ abilities and messaging are given the representation they deserve.

Challenges:

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Solutions:

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“redthread helped us take our outdated website platform and design and transform it into an agile, modern marketing tool. The new site showcases more succinctly and accurately who we are as a company and what we do. The design is user-friendly with a modern touch that makes a visual impact.”

— Danielle Carlson, Marketing Manager

“redthread helped us take our outdated website platform and design and transform it into an agile, modern marketing tool. The new site showcases more succinctly and accurately who we are as a company and what we do. The design is user-friendly with a modern touch that makes a visual impact.”

— Danielle Carlson, Marketing Manager